The prosperity of the Hyundai Genesis sedan, however, has got the Korean automaker thinking big. If Americans will embrace the Genesis like a Hyundai luxury car at a price tag up to $40,000, some ask, what's to prevent them from embracing a far more luxurious model one step in the food chain wearing a Hyundai badge?
When Hyundai first announced it might build the entry-level luxury Genesis, most within the automotive press assumed the automaker was getting ready to spin off another luxury brand, almost as much as Toyota did using its Lexus nameplate. Many were skeptical once the car appeared at Hyundai dealerships.
Many months, a large number of successful sales and something United states Car of the season award later, the gamble has repaid. The Genesis offers some equipment found only on $50,000 luxury cars inside a $32,000 to $40,000 cost range. American are purchasing it regardless of the insufficient an extravagance badge. The Genesis seems to be convincing skeptical auto writers and skeptical car shoppers that Hyundai can develop a bargain luxury car.
The Equus strikes many within the press as the second big gamble. In Asian markets, this car comes instead of the Mercedes-Benz S-Class and Lexus LS - a super-luxury car having a car or truck approaching six figures. Would Americans accept a six-figure Hyundai?
Perhaps we definitely won't be asked to. Rumors say Hyundai may attempt to bring the Equus stateside within the $50,000 to $60,000 range.
That could result in the Equus the following logical step following the Genesis. The Genesis succeeds by providing a BMW 5-Series-like experience for that cost of a 3-series. Might the Equus pull of the identical trick one step down, bringing 7-Series size and luxury to the 5-Series cost range?
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